Marketing & PR
Social Media & Marketing Manager – Ashford, Kent
Salary: Excellent package commensurate with experience + benefits
Our client is one of the most successfully legal practices in the Southeast managing the legal affairs of local people for many years. They are now on the lookout for a suitability qualified and experienced Social Media & Marketing Manager working from their Ashford office.
Key Responsibilities / Duties:
Drafting of the Firm’s annual Marketing Plan and Report
Reviewing annually and amending as necessary the Firm’s Marketing and Social Media Policies
Monitoring the Firm’s marketing budget and reporting to the partners every six months; reporting to the partners on specific marketing initiatives as required.
Analysis and reporting on marketing campaign ROI to the partners
Analysing feedback from client satisfaction surveys and the Firm's marketing activities.
Carrying out creative and commercial analysis of competitor activity; submitting feedback to the partners as necessary.
Ensuring the Firm’s branding and image is visible and consistent across all forms of media and throughout all offices premises.
Ensuring the Firm’s communications consistently project its core brand values and market position.
Ensuring the Firm’s marketing and business development activities are compliant with all relevant regulating bodies and Lexcel requirements.
Accurate drafting of all written copy for advertising campaigns, promotions, brochures, digital mailshots or other marketing media and liaising with relevant bodies regards artwork and placement.
Maintenance of the Firm's website, in cooperation with external agencies and the Firm’s IT department, including accurate drafting of news articles and press releases for the site;
Analysing website traffic; monitoring effectiveness of Google and other on-line marketing and liaising with SEO consultants.
Organising photo shoots for website, brochures and newsletters.
Development of the Firm’s social media strategy including management of social media accounts (LinkedIn, Facebook, Twitter & Google+); posting of topical discussions on relevant groups; monitoring/dealing with responses accordingly.
Identifying suitable networking events for fee earners and co-ordinating attendance and follow up.
Representing the Firm at exhibitions and business fairs and carrying out appropriate follow up/business development.
Organising and co-ordinating the Firm’s marketing functions both internally and externally including liaison with 3rd party suppliers.
Co-ordination of the Firm’s directory entries both online and offline.
Development and management of the Firm’s marketing database and mailing lists.
Delegate, motivate and supervise the Marketing Assistant; identifying training needs as required.
To agree clear objectives linked to the Firm’s business plan and participate in the performance management system, assessing performance and giving feedback as relevant.
To have a personal development plan and evaluate the effect of training on achievement.
To clearly identify the standards and systems required to continually improve the Firm’s customer service
To comply with all the Firm’s relevant policies and procedures
To ensure confidentiality on all appropriate matters and recognise that any breach of this confidentiality will be treated very seriously.
Skills and Experience:
A high degree of initiative, creativity and independence coupled with outstanding organisational skills and a commitment to excellence at every level;
Highly developed written and verbal communication skills with excellent attention to detail;
Exceptionally high use of English grammar and proofing standards;
Ability to communicate effectively with a wide range of relevant stakeholders both within and outside of the Firm;
Competence in marketing and events management gained through extensive work experience is essential; a Certificate in Marketing (CIM) qualification desirable;
Expert knowledge and use of corporate social media and networking platforms such as LinkedIn, Twitter Google+ etc.;
Marketing and events management experience gained from working within the professional services sector essential and legal sector desirable;
Excellent IT skills including proficient word-processing speed, Microsoft Word, Excel, PowerPoint and Outlook, Publisher, Adobe Photoshop;
Experience in using CRM databases
Excellent time management skills
Digital photography skills would be an advantage
Presentable in appearance, personable and approachable; able to build harmonious relationships with internal colleagues and external suppliers alike.
Excellent package commensurate with experience + benefits
The opportunity to advance your career working for a progressive, growing organisation.
Additional Resources are an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003.