Social Media Executive - Bicycle Industry




Media & New Media





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Bicycle Social Media Executive – Poole, Dorset

Salary: Competitive  

Hours: Full time

The Company

My Client is an innovative design and manufacturing company that is now the go to brand for top riders and racers, from EF pro cycling to Scott Reading. Due to their continued fast paced growth, they are now looking to recruit a Bicycle Social Media Executive who will report into the Global Bicycle PR & Comms Manager.

The Bicycle Social Media Executive will manage all bicycle social media channels to pilot growth in terms of reach and brand engagement. This also includes analysing and researching social media trends, which includes social media ad revenue and web visitor data, to enhance social media, brand presence and campaign efficacy. You will work with various departments internally to promote overall brand which includes YouTube for day-to-day management and development of their channels.

The ideal candidate will be a social advocate with a passion for cycling or anything that has wheels. The team are sports and welcome players, not afraid to get their hands dirty. They are looking for a brand linguist to deliver our particular tone of voice every day of the week. You will be super organised, ability to create order in a high paced environment where you always need to be one step ahead. Not afraid to bring ideas to the table engaging communities and building on these approaches.

Role responsibilities

  • Create and schedule social media posts
  • Contribute to the overall marketing strategy to help drive website traffic and increase conversions, particularly with company blogs
  • Plan and implement content for social media channels such as Facebook, Instagram, LinkedIn, Strava, Twitter and YouTube
  • Monitor competitor social activity

  • Keep up to date with social media trends and provide recommendations for improvement
  • Manage all bicycle social Media / YouTube channels
  • Develop and deliver content strategy for YouTube
  • Deliver the brand Tone of Voice across all owned channels
  • Write clear, concise design and creative briefs
  • Contribute to the content strategy
  • Provide monthly KPI report for key stakeholders across the organisation
  • Activate global events through social channels
  • Provide long term planning and scheduling aligned to the bicycle marketing plan
  • Liaise with external agencies, brand partners and distributors/retailers on social activation topics

Essential Skills & Requirements:

  • Degree-level educated
  • Good Knowledge and understanding of the bicycle industries on a global basis
  • Demonstrable understanding of emerging shape of social media
  • Proven Experience of developing and implementing effective social campaigns
  • A positive ‘glass half full’ outlook
  • Highly organised and structured approach
  • Team orientation
  • Proven budget management
  • Excellent IT skills
  • Experience of working in a fast paced growth environment
  • Ability to work under pressure

Important Information: We endeavour to process your personal data in a fair and transparent manner. In applying for this role, Additional Resources will be acting in your best interest and may contact you in relation to the role, either by email, phone or text message. For more information see our Privacy Policy on our website. It is important you are aware of your individual rights and the provisions the company has put in place to protect your data. If you would like further information on the policy or GDPR please contact us.

Additional Resources are an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003.

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