Marketing & PR
£70,000 Per Annum
London / Remote
Snr Marketing Manager, Remote (Content/Enterprise Tech) – London/Remote
£70K + bonus
My client, a digital start-up AI Software Builder is looking for a Snr Content Enterprise Marketing Manager to create customer-centric, educational, inspirational content that increases brand awareness, educates prospects/customers, facilitates product consideration and drives conversions.
The start-up specialises in building, maintaining and running bespoke software for their customers, making it faster, more accessible and less expensive for everyone to bring their ideas to life.
Last year they secured $29.5m of funding to scale our growth in Europe. They already have three offices in LA, Delhi, and London and recently hit 250 employees globally. A key focus for them this year is to significantly grow their London operation.
You’ll be responsible for the day-to-day creation of content across multiple formats, including blogs, infographics, case studies, research studies, trend reports, guidebooks, white papers, webinars, product one pagers, newsletters, videos and more
To be successful in this role, you must be a powerful storyteller and a project management wiz. You must have a strong track record of creating and executing content within deadlines and of the highest quality standards.
What we are looking for
We are on the lookout for an exceptional Senior Enterprise Marketing Manager to help build and execute our strategic enterprise marketing efforts. This role will own the Account Based Marketing strategy for our most strategic accounts.
Lead Account Based Marketing including strategy planning and execution to deliver on the enterprise marketing goals and objectives.
Understand customer requirements and market opportunities for input into Enterprise GTM and marketing plans. Campaigns will target existing customers for ‘expand‘ opportunities as well as ‘land’ opportunities for new prospects
Develop the enterprise marketing playbook, marketing frameworks and standard operating procedures to support all GTM and integrated campaigns
Collaborate with sales leadership for integrated campaigns across multiple channels and drive enterprise pipeline
Work in collaboration with revenue teams globally to equip them with all the tools for success including collateral and training
Manage and monitor dedicated marketing spend, optimize marketing results with clear ROI reporting
Run market, customer, and competitive analysis — Be the expert on the customer, the industry trends, and the players in the market
8+ years of marketing experience (4+ in enterprise tech) with expertise in a scaling and fast growing global start-up environment
Bachelor's degree in marketing at a minimum.
An ability to understand tech and business software
Ability to build and manage successful relationships with internal and external stakeholders including leadership teams, investor networks, C-level executives, business process owners.
Effective analytical and troubleshooting skills; ability to use data to drive actionable insights
Excellent interpersonal skills - and a love for working in highly cross-functional environments
Superb stakeholder management skills, adept at navigating relationships and prioritizing asks
Additional Resources Ltd is an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003.