PR Account Director

Reference

UAL/AR/058831

Sector

Marketing & PR

Salary

£35,000 to £50,000 Per Annum

Town/City

Liverpool, Hybrid

Contract Type

Permanent

Closing Date

21/07/2022

Share this Job

PR Account Director

Location: Liverpool & Hybrid

Salary: £35,000 - £50,000

The Client:

A pioneering integrated marketing and PR agency with clients across the technology, digital, professional services, education and property development sectors. They are creative, strategic and agile, providing strategy and executing campaigns across digital marketing, content, PR, social media and events. They have been in business for over 18 years.

A fast-growing agency with offices in Liverpool, Manchester and London.

The Role:

  • Here is your chance to make a big difference within a growing integrated marketing and PR agency.?
  • Looking for an?energetic, results driven B2B PR Account Director with experience in the technology sector to be a trusted source of creativity, strategy and guidance to clients, while also driving operational efficiencies and financial performance within the agency.
  • They are a pioneering integrated marketing and PR agency with clients across the technology, digital, professional services, education and property development sectors. Creative, strategic and agile, providing strategy and executing campaigns across digital marketing, content, PR, social media and events. 

Responsibilities:

  • Looking for a person with proven experience in the B2B agency world, who is keen to take on greater client and planning responsibilities. You’ll understand how to use bold storytelling, data and insights, creative angles and media relationships to generate consistent, high-quality press coverage, cultivate thought leadership and boost share of voice. 
  • Formulate PR strategies and plans, develop and implement client SLAs and own the delivery of all PR activity.
  • As a client-facing role, this person will manage client expectations, ensure tasks are allocated properly across the team, keep tasks on deadline and handle any client escalations
  • Relationship building and project management are critical in this role. 
  • Develop and implement account processes
  • Take the lead in ensuring financial profitability of accounts and find ways to grow/upsell existing accounts.
  • Business development, experience in identifying and seeking out new business opportunities, developing new business proposals and pitching live to potential clients. 
  • Comfortable coaching and guiding members of the PR team, while also collaborating with other team members across the business, including content, digital and paid marketing.

Essential Experience:

  • Deep understanding and passion for B2B PR
  • Confident with account planning and management
  • Proven ability to build and maintain client relationships
  • Proactive and strategic by nature, constantly monitoring client service levels
  • Strong eye towards metrics and performance, ensuring client KPIs are met
  • Actively advising clients on PR performance (using data/learnings to guide future PR execution)
  • Growing accounts by selling in additional projects and agency services (i.e. content, digital/paid, social)
  • Identifying and developing new business opportunities
  • Motivating the team and inspiring them to always deliver exceptional work
  • Managing and developing direct reports
  • Developing and implementing successful PR campaigns for clients
  • Robust network of media contacts/relationships
  • Experience in developing and presenting campaign/performance reports to clients

Desirable Experience:

  • 7+ years of in-house or agency experience
  • Previous account director experience in an agency
  • Have worked in one or more of the following industries – professional services, technology, innovation, real estate or education
  • Understanding and experience in integrating PR with marketing/content/digital campaigns
  • Experience using Cision,Google Analytics, Google Data Studio, Hootsuite, Sprout Social

Benefits

  • Open, collaborative working environment
  • Flexible and semi-remote working
  • Wellbeing programme
  • Private medical insurance
  • Rewards package 
  • Competitive salary
  • 5% pension scheme
  • Increasing holiday allowance
  • Incentives and regular organised fun
  • Training, coaching and development opportunities

Hours:

  • This role is flexible in terms of hours and location.
  • They offer hybrid working with hours in the office to be agreed with candidates.
  • Ideally 2 days in Liverpool office, 3 days remote.

Important Information: We endeavour to process your personal data in a fair and transparent manner. In applying for this role, Additional Resources will be acting in your best interest and may contact you in relation to the role, either by email, phone or text message. For more information see our Privacy Policy on our website. It is important you are aware of your individual rights and the provisions the company has put in place to protect your data. If you would like further information on the policy or GDPR please contact us.

Additional Resources are an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003.

You may also be interested in...

Head of SEO Location: Brighton, BN1 Salary: £50,000 - £55,000 + Bonus & Excellent Benefits The Role: Our client a rapidly growing Media agency are looking to expand their SEO team and h
Salary: £50,000 to £55,000 Per Annum Sector: Marketing & PR Contract Type: Permanent Town/City: Brighton
Marketing Assistant - UK Remote Salary: £20,000 to £25,000 DOE A Marketing Assistant is required for a leading advisory service for the food industry who work with market leading, b
Salary: £20,000 to £25,000 Per Annum Sector: Marketing & PR Contract Type: Permanent Town/City: UK Remote
Copywriter Salary: £13.50 per hour / £26,325 Pro rota. Working 3 days a week Our client is a successful art supplier who are looking for an experienced copywriter to join their team. The
Salary: £13.50 Per Hour Sector: Marketing & PR Contract Type: Permanent Town/City: London
Marketing Account Executive - Soho, London, Hybrid, Salary:£25k + Benefits The Client: A friendly, integrated creative agency making waves (of tidal proportions) for clients by challenging a
Salary: £25,000 Per Annum Sector: Marketing & PR Contract Type: Permanent Town/City: Soho
Paid Media Manager / PPC Manager Location:Finsbury, London Salary: £40k - £50k + Hybrid Working + Benefits The client An agency with big ideas and implementing them with a vast array of in
Salary: £40,000 to £50,000 Per Annum Sector: Marketing & PR Contract Type: Permanent Town/City: Finsbury