Lifecycle Product Marketing Manager

Reference

CLE/AR/057008

Sector

Marketing & PR

Salary

£25,000 to £35,000 Per Annum

Town/City

Letchworth

Contract Type

Permanent

Closing Date

24/11/2021

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Lifecycle Product Marketing Manager

Location: Letchworth

Salary: £25,000-£35,000

The Company:

Our client is a global videogames publisher for PlayStation, Xbox, Nintendo Switch and PC/Steam. They specialise in publishing Japanese and Indie videogames. This is a unique opportunity to join a fast moving, successful and growing business within the video games sector.

The Role:

Our client is currently looking for a Lifecycle Product Manager to join the Letchworth team working a hybrid model of 3 days in the office and 2 days from home.

The role requires a hands-on style, with 3+ years’ experience in marketing management and requires the candidate to ask themselves “what else can I do?” giving their back catalogue a new lease of life and extending the life of recent releases.

Key Responsibilities:

Developing tactical marketing campaigns

• Managing budgets on individual campaigns

• Co-ordination of timings and placement of advertising activity

• Developing relationships with key clients – from developers to distribution partners

• Communicating marketing updates and activity to the clients, group and sales teams

• Social media co-ordination with the Community Managers to ensure the back catalogue is being communicated on social media

• PR co-ordination – identifying influencers and PR opportunities for additional coverage & active reach out

• Email co-ordination to ensure the back catalogue is promoted

Experience & Skills:

• At least three years’ experience in either an in-house or agency marketing position

• Degree level education in a business or marketing field

• Proficiency with Microsoft Office applications, Google Docs, and Photoshop

• Strong organisational skills and the ability to track several projects over many months

• The confidence to present professionally to external partners from sales, retail, consumers & media

• Strong Marketing fundamentals

• Comfortable working under pressure, with multiple parallel deadlines

• Huge passion for, and knowledge of, videogames and gaming culture

• Knowledge of the Japanese/Asian/anime gaming scene would be highly beneficial,

• An understanding of Graphic Design and the ability to effectively brief and communicate

• Integrity, trustworthiness, flexibility and adaptability

• A proactive, get stuck-in approach

• Well-organised and presentable

Important Information: We endeavour to process your personal data in a fair and transparent manner. In applying for this role, Additional Resources will be acting in your best interest and may contact you in relation to the role, either by email, phone or text message. For more information see our Privacy Policy on our website. It is important you are aware of your individual rights and the provisions the company has put in place to protect your data. If you would like further information on the policy or GDPR please contact us.

Additional Resources are an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003.

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