Digital PR Manager




Media & New Media





Contract Type


Closing Date


Share this Job

Digital PR Manager


Salary: Competitive DOE

The Company:

Our client is an award-winning integrated agency specialising in all things strategy, branding, video, digital, design, PR & social. Based in Leeds, but with a presence in both London and Manchester, they are an integrated agency that believes in combining skills to deliver better communications.

The Role:

We are looking for a digital PR manager to work across a variety of exciting brands, crafting engaging content and building relationships with journalists and online influencers to secure coverage and links that really make an impact. You’ll play an important role in shaping digital strategies that engage B2C and B2B audiences and ensure the media find your clients’ stories irresistible.

Confident in devising digital campaigns which work across multiple channels, you’ll be as effective at shaping the news agenda as you are at reacting to it with your clients’ business objectives in mind. Crucially, you’ll also know exactly how to measure the tangible impact of your campaigns in relation to your clients’ business goals.

Role Responsibilities:

To devise and deliver standout campaign and content ideas which generate interest, coverage and links – ultimately increasing the online presence of the clients you work with

To engage with the media and other online influencers in order to maximise interest in a variety of different types of campaigns and content

To demonstrate the importance of a close relationship between on-site content and off-site PR activity

To implement effective evaluation frameworks which demonstrate the tangible impact of your digital PR campaigns

To manage and lead individual account teams

To act as a mentor for junior members of the team and support in the line management of PR and social media executives

To understand the business strategy for your clients and ensure you develop integrated PR and/or social media strategies to complement these

To set and deliver appropriate KPIs for your clients

To drive the integration of PR, digital, social media and paid media within the agency

To support in upskilling the team in all aspects of digital PR, ranging from content creation to media outreach and link building best practice

To forge positive working relationships with clients, media and third parties, influencers

To assist with new business opportunities

To regularly review service levels and manage profitability

To ensure effective working practices between PR and social, creative account management, studio and digital teams

Essential Skills & Requirements:

The ideal candidate will have three years’ experience and be educated to degree level with experience of leading Digital PR campaigns for B2B and B2C brands.

Important Information: We endeavour to process your personal data in a fair and transparent manner. In applying for this role, Additional Resources will be acting in your best interest and may contact you in relation to the role, either by email, phone or text message. For more information see our Privacy Policy on our website. It is important you are aware of your individual rights and the provisions the company has put in place to protect your data. If you would like further information on the policy or GDPR please contact us.

Additional Resources are an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003.

You may also be interested in...

PR Assistant Letchworth Salary: £25,000 The Company: Our client is a world-class global publisher of video games and is seeking to continue its growth with the appointment of a motivated
Salary: £25,000 Per Annum Sector: Media & New Media Contract Type: Permanent Town/City: Letchworth
Senior Account Executive Brighton Salary: Salary negotiable depending on experience. The Company: Our client is a team of talented, experienced brand marketers, PR professionals, and journali
Salary: Competitive Sector: Media & New Media Contract Type: Permanent Town/City: Brighton,London
SEO Manager (Mid-level/Junior level) Salary: £25000 - £28000 DOE Lewes The Company Our Client is an established and well-respected marketing company. They are a small but highly focussed a
Salary: £25,000 to £28,000 Per Annum Sector: Media & New Media Contract Type: Permanent Town/City: Lewes
Content - Music Video Producer London Salary: £2500 - £3000 Monthly The Company: Our client is an independent production company with roots in Bristol, London, and New York.They make for
Salary: £2,500 to £3,000 Per Month Sector: Media & New Media Contract Type: Permanent Town/City: London
Product Growth Manager - London £60k basic+ bonus + share options + flexi/home working. My client, is human-assisted AI platform specialist who help their dedicated customers build, run and scal
Salary: £60,000 Per Annum Sector: Media & New Media Contract Type: Permanent Town/City: London