Media & New Media
Digital PR Manager
Salary: Competitive DOE
Our client is an award-winning integrated agency specialising in all things strategy, branding, video, digital, design, PR & social. Based in Leeds, but with a presence in both London and Manchester, they are an integrated agency that believes in combining skills to deliver better communications.
We are looking for a digital PR manager to work across a variety of exciting brands, crafting engaging content and building relationships with journalists and online influencers to secure coverage and links that really make an impact. You’ll play an important role in shaping digital strategies that engage B2C and B2B audiences and ensure the media find your clients’ stories irresistible.
Confident in devising digital campaigns which work across multiple channels, you’ll be as effective at shaping the news agenda as you are at reacting to it with your clients’ business objectives in mind. Crucially, you’ll also know exactly how to measure the tangible impact of your campaigns in relation to your clients’ business goals.
To devise and deliver standout campaign and content ideas which generate interest, coverage and links – ultimately increasing the online presence of the clients you work with
To engage with the media and other online influencers in order to maximise interest in a variety of different types of campaigns and content
To demonstrate the importance of a close relationship between on-site content and off-site PR activity
To implement effective evaluation frameworks which demonstrate the tangible impact of your digital PR campaigns
To manage and lead individual account teams
To act as a mentor for junior members of the team and support in the line management of PR and social media executives
To understand the business strategy for your clients and ensure you develop integrated PR and/or social media strategies to complement these
To set and deliver appropriate KPIs for your clients
To drive the integration of PR, digital, social media and paid media within the agency
To support in upskilling the team in all aspects of digital PR, ranging from content creation to media outreach and link building best practice
To forge positive working relationships with clients, media and third parties, influencers
To assist with new business opportunities
To regularly review service levels and manage profitability
To ensure effective working practices between PR and social, creative account management, studio and digital teams
Essential Skills & Requirements:
The ideal candidate will have three years’ experience and be educated to degree level with experience of leading Digital PR campaigns for B2B and B2C brands.
Additional Resources are an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003.