Digital PR Manager

Reference

CLE/AR/055859

Sector

Media & New Media

Salary

Competitive

Town/City

Leeds

Contract Type

Permanent

Closing Date

08/07/2021

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Digital PR Manager

Leeds

Salary: Competitive DOE

The Company:

Our client is an award-winning integrated agency specialising in all things strategy, branding, video, digital, design, PR & social. Based in Leeds, but with a presence in both London and Manchester, they are an integrated agency that believes in combining skills to deliver better communications.

The Role:

We are looking for a digital PR manager to work across a variety of exciting brands, crafting engaging content and building relationships with journalists and online influencers to secure coverage and links that really make an impact. You’ll play an important role in shaping digital strategies that engage B2C and B2B audiences and ensure the media find your clients’ stories irresistible.

Confident in devising digital campaigns which work across multiple channels, you’ll be as effective at shaping the news agenda as you are at reacting to it with your clients’ business objectives in mind. Crucially, you’ll also know exactly how to measure the tangible impact of your campaigns in relation to your clients’ business goals.

Role Responsibilities:

To devise and deliver standout campaign and content ideas which generate interest, coverage and links – ultimately increasing the online presence of the clients you work with

To engage with the media and other online influencers in order to maximise interest in a variety of different types of campaigns and content

To demonstrate the importance of a close relationship between on-site content and off-site PR activity

To implement effective evaluation frameworks which demonstrate the tangible impact of your digital PR campaigns

To manage and lead individual account teams

To act as a mentor for junior members of the team and support in the line management of PR and social media executives

To understand the business strategy for your clients and ensure you develop integrated PR and/or social media strategies to complement these

To set and deliver appropriate KPIs for your clients

To drive the integration of PR, digital, social media and paid media within the agency

To support in upskilling the team in all aspects of digital PR, ranging from content creation to media outreach and link building best practice

To forge positive working relationships with clients, media and third parties, influencers

To assist with new business opportunities

To regularly review service levels and manage profitability

To ensure effective working practices between PR and social, creative account management, studio and digital teams

Essential Skills & Requirements:

The ideal candidate will have three years’ experience and be educated to degree level with experience of leading Digital PR campaigns for B2B and B2C brands.

Important Information: We endeavour to process your personal data in a fair and transparent manner. In applying for this role, Additional Resources will be acting in your best interest and may contact you in relation to the role, either by email, phone or text message. For more information see our Privacy Policy on our website. It is important you are aware of your individual rights and the provisions the company has put in place to protect your data. If you would like further information on the policy or GDPR please contact us.

Additional Resources are an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003.

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