Digital Marketing Manager

Reference

CLE/AR/055271

Sector

Marketing & PR

Salary

£25,000 Per Annum

Benefits

Competitive

Town/City

Eastbourne

Contract Type

Permanent

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Digital Marketing Manager

Eastbourne

Salary: £25,000

The Company:

Our client are a dynamic and creative full-service marketing communications agency, based in the south of England.

The talented team includes experts in PR, digital and traditional marketing, creative graphic design, cutting-edge website development and corporate hospitality sales. They offer all of these services in-house, meaning customers can rely on them to cater for all of their integrated marketing needs. They deliver the promotional package that will achieve the best results.

The Role:

We are looking for a driven and passionate full-time Digital Marketing Manager with a proven track record in successfully managing client's content and social media marketing campaigns as well as excellent copy writing skills. You will join a dynamic, close-knit team of PR - Marketing Account Managers and work closely with the Web Development Manager to further develop their digital offering, reporting directly to the Account Director.

Role Responsibilities:

Managing a broad portfolio of digital marketing client accounts, delivering high quality strategic development and implementation

Creating monthly content and social media plans for clients that demonstrate a thorough understanding of the client's products/service and industry

Scheduling and sharing social media posts, keeping full oversight of engagement and responding to comments

Managing and developing digital advertising campaigns across key social channels, including LinkedIn, Twitter, Facebook and Instagram

Maintaining regular contact with clients, by telephone and email, sharing campaign results and demonstrating a high level of accountability

Writing a diverse range of content primarily for use online, including blogs, news, case studies and thought leadership articles

Utilising search engine optimisation tactics to improve clients' and the website rankings

Preparing regular analytics reports highlighting new followers, customer engagement and conversions to demonstrate ROI

Working alongside the Web Development Manager to further develop their digital offering and packages

Supporting the Account Managers team sharing digital knowledge and expertise

Creating monthly social media plans, writing and sharing posts across their digital channels

Contributing to the company's marketing, including writing content for their website

Brainstorming fresh ideas for integrated communications campaigns with the team

Attending client meetings (virtual and face-to-face eventually)

Supporting the Account Director and Managing Director with research for new business proposals

Proactively develop own digital knowledge by following relevant blogs and news sources and to bring fresh ideas to the table

Essential Skills - Requirements:

Minimum 2 years' experience in a digital marketing executive or manager role

Excellent understanding of SEO techniques and best practices

Proven experience of using key social media channels, including LinkedIn, Twitter, Facebook and Instagram

Strong writing skills

Excellent knowledge of Word, Excel and PowerPoint

A good understanding of wider marketing, basic budgeting, and campaign planning

The ability to manage projects to deadline

A hands-on 'can-do' attitude

Important Information: We endeavour to process your personal data in a fair and transparent manner. In applying for this role, Additional Resources will be acting in your best interest and may contact you in relation to the role, either by email, phone or text message. For more information see our Privacy Policy on our website. It is important you are aware of your individual rights and the provisions the company has put in place to protect your data. If you would like further information on the policy or GDPR please contact us.

Additional Resources are an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies - Employment Businesses Regulations 2003.
 

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