Customer Development Executive






£24,720 Per Annum



Contract Type


Closing Date


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Customer Development Executive

Location: Leeds

£24,720 basic salary (plus 10% annual bonus)

My client is one of the world’s leading spirits brands and are recruiting for Customer Development Executives (CDE). The role requires you to visit clients, customers, and suppliers at their premises. The role is homebased therefore, it is essential that you live within this territory in order that you truly understand the culture, keeping your finger on the pulse for drinking trends.

Due to the nature of the role, the successful candidate must have a full UK driving license. The ideal candidate would have previously worked in a sales rolebefore preferably within the drinks / food industry but not essential to be within this industry only.

Role Purpose:

Primary responsibility will be to maintain and develop On Trade accounts within your defined territory, driving sustainable distribution, volume, and visibility.

Principal Accountabilities:

Distribution: Connecting and engaging with accounts within the On-Trade to drive brand penetration whilst maintaining existing distribution. Using commercial awareness and brand assets to win back accounts from competitor brands. Responsible for distributing a brand new product of the company.

Training: Grow brand saliency by educating and increasing perception of the brand to both consumers and customers. This includes implementing bar staff education, training and incentives to increase staff engagement and ensure the delivery of the perfect serve.

Visibility: Maximise visibility and brand awareness through the implementation of displays and negotiating menu listings at point of purchase. Visibility will be achieved through the use of branded point of sale (POS) and bespoke items.

increase visibility and drive rate: of sale by placing or selling equipment to accounts within your territory.

Joint Business Plans: Partner with their customers and develop proactive programmes to help build consumer led solutions. Leading to sustainable partnerships.

Evaluation: Evaluate work and activities to determine the effectiveness and measurement of objectives (SMART) in order to drive continuous improvement.

They will ask candidates at 1st stage interview to put together a presentation deck (10 mins max). More detail will be given on this if your initial application is successful.

Knowledge and Experience:


  • One year plus or relevant drinks experience
  • Passionate about the drinks industry

The ideal candidate will:

  • Have knowledge of Analysis and strategy
  • Creative problem solving and decision making skills
  • Creativity and innovation
  • Be customer and consumer-focused
  • Be honesty, courage and integrity
  • Be self–Motivated
  • Be a team player
  • Be a commercially minded


•           £24,720 basic salary

•           10% annual bonus

•           Company car

•           Private healthcare

•           27 days holiday + bank holidays

•           Generous pension contribution

•           Daily lunch allowances

Important Information: We endeavour to process your personal data in a fair and transparent manner. In applying for this role, Additional Resources will be acting in your best interest and may contact you in relation to the role, either by email, phone or text message. For more information see our Privacy Policy on our website. It is important you are aware of your individual rights and the provisions the company has put in place to protect your data. If you would like further information on the policy or GDPR please contact us.

Additional Resources are an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003.

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